Road safety education in Romania
MobileKids Romania. Kids are turning into road traffic heroes.
There is a strong interest in road safety among the people in Romanial. To minimise the number of traffic accidents, the first local MobileKids programme was initiated in cooperation with the "Save the Children Romania" organisation in 2013. Together with MobileKids mascot Moki, trainers and volunteers from "Save The Children Romania" and Mercedes-Benz visited various schools in and around Bucharest to conduct information sessions and teach interactive lessons about traffic rules and what to do to be safe on the streets. MobileKids thus reached more than 2500 children between the ages of five and 12 and their parents.
In addition to the educational programmes at the schools, MobileKids also provided online materials including three video traffic lessons for children, parents and teachers. Furthermore, campaigns on the local radio station "Itsy Bitsy" brought further increased attention. The aim of these efforts was to create awareness of the dangers in road traffic and to train kids to become "traffic heroes".
The activities were so well received by all parties involved that the project is being expanded since. More details are available on the Romanian Mercedes-Benz website.