Road safety education worldwide

MobileKids is a global initiative. Developed with the help of experts, MobileKids has been active successfully all over the world since 2001. The goal is to make the subjects of being safe in traffic and preventing accidents natural components of the daily routine of parents and children. Together, adults and children can ensure more safety on the roads and streets, and be confident masters of their daily mobility.

Daimler’s international presence makes it possible to adapt MobileKids activities to specific national needs and implement them together with local partners. For the first time in the history of traffic safety work, MobileKids employs a uniform concept to address children all over the world. The idea is simple: MobileKids is fun – because that is how children remember what they learn and experience, and do so almost as an aside.