Statement on the use of cookies, the analysis of usage data and the use of analysis tools

We use cookies and similar software tools such as HTML5 Storage or Local Shared Objects (together "cookies") to identify your interests and particularly popular areas of our websites and use this information to improve the design of our websites and make them even more user-friendly. For the same purposes we use the analysis tool Matomo; cookies may also be used here.

1. Functions and use of cookies

a. Cookies are small files that are placed on your desktop, notebook or mobile device by a website you visit. From this we can, for example, recognize whether there has already been a connection between your device and our websites, or which language or other settings you prefer. Cookies may also contain personal data.

b. By using our websites, you agree to the use of cookies.

You can also visit our website without consenting to the use of cookies. This means that you can refuse such use and delete cookies at any time by making the appropriate settings on your device. This is done as follows:

i. Most browsers are pre-set to automatically accept cookies. You can change this setting by activating the setting *do not accept cookies* in your browser.

ii. You can delete existing cookies at any time. You can find out how this works in detail in the instructions of your browser or device manufacturer.

iii. For information on deactivating Local Shared Objects, see the following link:

Information on deactivating Local Shared Objects

iv. Like the use of cookies, their rejection or deletion is also linked to the device used and also to the browser used in each case. You must therefore reject or delete the cookies separately for each of your devices and, if you use several browsers, also for each browser.

c. If you decide against the use of cookies, it is possible that not all functions of our websites are available to you or that individual functions are only available to you to a limited extent.

d. We categorize cookies as follows:

i. Essential cookies (type 1)

These cookies are absolutely necessary for the functions of the web pages. Without these cookies we would not be able to offer you services such as the vehicle configurator, for example.

ii. Functional cookies (type 2)

These cookies facilitate the operation and improve the functions of the web pages. For example, we store your language settings in functional cookies.

iii. Performance cookies (Type 3)

These cookies collect information about how you use our website. This enables us to identify which parts of our Internet offer are particularly popular and thus improve our offer for you. Please also read the section "Analysis of usage data".

iv. Third-party cookies (type 4)

These cookies are set by third parties, e.g. social networks such as Facebook, Twitter and Google+, whose content you can integrate via the "social plug-ins" offered on our websites. For more information on the use and function of the social plug-ins, please refer to section 4 of our Privacy Statement.

Privacy Statement

We use the following cookies on our website:

Cookie Name Description Cookie type
cookie-agreed This cookie indicates that you agree with the usage of cookies on our webpages. It is set automatically upon closure of the 'Use of cookies' information popup. Type 2
noAutomaticHelp This cookie stores whether or not the Safety Map help dialog should be masked out. Type 2
_pk_id.<Chars> This cookies stores various analytic data like hits, visits per time, etc. (Matomo). Type 3
_pk_ses.<Chars> Does not contain data itself. This cookie increments the hit counter "_pk_id" (Matomo). Type 3
_pk_ref.<Chars> This cookie stores the referrer (Matomo). Type 3
SESS<Chars> This cookie assigns an anonymised ID (session ID) to your device during your visit. Type 1
session_api_session The Session API module provides a quick interface for storing information during your session.

Type 2

 

 

2. Analysis of usage data; use of analysis tools

a. We would like to tailor the content of our websites as precisely as possible to your interests and in this way improve our offer for you. In order to identify usage preferences and particularly popular areas of the websites, we use the following analysis tool(s): Matomo.

b. When using these analysis tools, data may be transferred to servers located in the USA and processed there. Please note the following: In the USA, the European Union considers that there is no "adequate level of protection" for the processing of personal data in accordance with EU standards. However, this level of protection can be replaced for individual companies by certification according to the so-called "EU-U.S. Privacy Shield".

c. If you do not want us to collect and analyze information about your visit to our website using the analysis tools mentioned above, you can object to this at any time with effect for the future ("opt-out").

d. We implement your objection by setting an opt-out cookie in your browser. This cookie is only used to associate your objection. Please note that for technical reasons, an opt-out cookie only works in the browser in which it was set. If you delete the cookies or use a different browser or device, please opt-out again.

e. Below you will find information on the providers of the analysis tools we use and the respective opt-out options:

i. Matomo

We use the web analysis service MATOMO. In conducting this analysis, MATOMO uses cookies. Cookies are small text files which are saved on your computer and enable analysis of how you may have used the website. Data generated by cookies can include the time, place and frequency of your visits to the website, including your IP address. These data will be transferred to and saved on our MATOMO server. Data generated by cookies regarding your use of this website will not be passed on to any third party. You can prevent the installation of cookies by adjusting the relevant settings on your web browser. We advise you that if you do this, you might no longer be able to use all functions of this website to their fullest extent.

If you do not agree to data regarding your visit being saved and analysed, you can opt out of any further saving and processing of your data at the click of a mouse. In this event, an opt-out-cookie will be saved on your computer, with the result that MATOMO will no longer generate data about your visit. Please be aware that if you delete the cookies stored in your browser, the MATOMO opt-out-cookie will also be deleted and where necessary must be reactivated by you, the user.

You are tracked. You are not tracked.