Fit for traffic

Safety first - especially on the road. The Daimler initiative MobileKids has therefore set itself the task of educating children about traffic safety.

Almost eight billion people live in the world, and more than five billion of them are involved in traffic every day in very different ways: on foot, on a bike, in a car, bus or truck - whether as a driver, co-driver or passenger. Children between the ages of six and ten are a group that should not be neglected. As they get older, they are more likely to take to the roads alone, which is why it is important to make them aware of the challenges of road traffic.

The children become active road users, for example to get to school, to friends or to sports training. But unlike teenagers and adults, who usually have years of experience under their belt, novice road users are constantly encountering situations that are unfamiliar to them. It is therefore essential to make this age group fit to participate in road traffic.

Projects around the globe

How do you cross a road correctly? How do you master a bus trip without making any mistakes? Where do dangers lurk in the dark and how can they be prevented? In order to provide answers to these and many other questions, Daimler, as the inventor of the automobile, launched the MobileKids road safety initiative in September 2001. Under the motto "Road safety first - for young and old alike", the Stuttgart-based car manufacturer - with the active support of MobileKids mascot Moki - has since been focusing on risk prevention for children.

Our favorite snapshots of the Moki cam

With projects around the globe, the company is committed to preparing children for the many challenges of road traffic in an entertaining and exciting way and to showing them how to recognize possible dangers at an early stage and avoid them through careful behaviour.

Here, the children are not only offered content tailored to them. The aim is also to support parents and teachers in teaching the young about traffic and thus providing even better protection. The services offered by the traffic initiative range from free and advertising-free teaching material, colourful stories, age-appropriate videos and the MobileKids school campaign for educational institutions to a variety of online services such as digital teacher workshops and campaigns such as school bus training or mobile traffic schools.

Learning material developed by experts

The didactic material is particularly noteworthy: The range, which consists of four bilingual learning units (German and English) and six German-language training modules, was developed together with the University of Koblenz-Landau and Klett MINT GmbH so that teachers can use it to accompany traffic lessons.

Since the program began more than 20 years ago, Daimler has reached more than 2 million children worldwide with its offerings, proving that Moki and its messages are well received around the world. Whether in China, the USA, Malaysia, Russia, Mexico or Switzerland - traffic education is highly relevant everywhere.