MobileKids worldwide

A trip around the world with Moki

MobileKids is a road safety initiative by Mercedes-Benz.
Our motivation for the past 25 years: We want to help children navigate road traffic independently and safely.

“Moki Pentathlon” in the School Playground

Moki’s world tour to celebrate the 25th anniversary of MobileKids continues: following the launch in Germany, the mascot has now arrived in Hungary. Around Kecskemét, the road safety initiative is visiting 25 schools and reaching more than 3,600 children.

Suitcase, cake and mini traffic signs

To celebrate its 25th anniversary, MobileKids is sending its mascot Moki on a world tour. The first stop is a Year 4 class at a primary school in Stuttgart (Germany), where the children revise traffic signs, receive Moki booklets as gifts and finish with a birthday celebration.
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“Every minute counts in an emergency”

MobileKids is devoting a new series to the topic of "Emergencies in everyday life". Part 2 shows what happens after an emergency call is made – and how parents can pass on this knowledge in a way suitable for children.
moki-figure